Marketing is the procedure by which firms produce customer interest in goods or services. Sales methods, business communication, and organization development are based on marketing and advertising strategies. It is an integrated method through which businesses construct strong customer relationships and produce value for their customers and for themselves. Marketing and advertising is employed to identify the customer, to maintain the customer, and to satisfy the customer. Customer is the epicenter of its activities. It can be concluded that marketing and advertising management is one of the major components of business management. The adoption of marketing and advertising strategies calls for companies to shift their focus from production to the perceived wants and wants of their buyers as the means of staying profitable. As opposed to popular view marketing and advertising is diverse in perspective from sales. The concept of Sales is of 20th century. But, the idea of Advertising is of 21st century. Sales concept is about selling what the producer produces. And Advertising concept is about producing what the consumer wants.

Marketing is defined by the American Marketing Association (AMA) as “the activity, set of institutions, and processes for producing, communicating, delivering, and exchanging offerings that have value for buyers, customers, partners, and society at significant.” The term developed from the original meaning which referred literally to going to a marketplace to purchase or sell goods or services. Observed from a systems point of view, sales procedure engineering views marketing and advertising as “a set of processes that are interconnected and interdependent with other functions, whose strategies can be improved making use of a selection of relatively new approaches.”

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